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Website Engagement has been noted to be one of the most influential metrics on a website when it comes to better site visits, noticeable sales, and more prominent Google search rankings. Today, websites are much more than a bundle of codes. People need to feel that the website adds value to the time spent on it. At Smarthatch Dubai, our web design services have always been geared to step up the curve. We ensure eye appealing graphics and realistic website engagement strategies are enforced on every website. This helps build a consistent user engagement for the website.
Do you know that almost 70% of online users stay on a website and even return back to it, when the website engagement is done right?
Here are some tips to use the right web design elements to leverage the website engagement metrics. If you are a marketer, you can use this guide or we could give personalized guidance. Our IT experts will guide you on how to redesign your website and consequently boost sales.
It can be defined as the extent up to which a website can display a brand, product, or service in the most innovative and aesthetic manner to the website visitor. If the website design and content showcase can connect and also appeal to the user, then that is web engagement. If the user feels like staying on, browsing, retuning back, and even sharing or recommending the website, then the website engagement strategies can be deemed as successful.
When designing a website, choose a simple layout for your homepage. Website builders such as Weebly or WordPress offer different pre-built templates for customers, both free and paid. By checking those layouts and browsing other reference sites, you can start creating an engaging layout.
Long response time for the website will lead to a bad user experience. Customers are more likely to buy when the brand answers their queries in a quick time. By implementing live chat, the impact of long queue time can be reduced. Live chat is the best website engagement tool and it enhances website conversation by handling multiple chats.
Overcrowding is a complete “No” when you work on a web design project. Customers will not feel engaged when every inch of a site is covered. It will create confusion among them as they wouldn’t know where to interact. Using proper White spaces helps channel visitors to give attention to all pages evenly.
Use colors wisely to make an attractive engaging website. Colors that clash or overwhelm the page can reduce the level of user engagement on your website. Try to use a two-color pallet for your site and if you have colors in the logo, use the same on the website. The right color combinations give direction and focus enabling better website engagement. Have you checked the latest web development trends this time?
Make sure to use the right-sized fonts for your webpage. Fonts like Arial are easier to read digitally. For the print version, choose Times New Roman. You can use a minimum a of 16-point font size. Always quality to assess the comfort level of a user.
Make sure that every page of your site should be accessible from the navigation menu. Visitors will easily find what they want and enhance their web engagement level. Pyramid navigation is the best choice because search engines can easily crawl through it and you will get a better rank in search results.
Always make sure of Google Analytics to understand the results of your web design strategies. You watch when, how and for which sections for the website – people actually engage. This will help you redesign on those areas.
It is difficult for the users to engage and convert with your page if it does contain CTA’s. Create each call-to-action on your site as distinct and prominent. Use a catchy and actionable text for the CTA’s and it should be personalized to your visitors at each stage of your sales funnel.
If the user wants additional information, then link the content to other relevant information on your site. They can follow the link you provided and they spend less time searching for the required information. These internal links help to improve user engagement because it ensures a longer stay of visitors on your site and gives them an increased chance to convert.
Visitors are more likely to interact with an image or video than text. Likewise, use images to describe examples and statistics and make use of videos to show the processes. Including multimedia will boost your social media presence and enhance traffic to your site.
In case, a site visitor likes your content, they would want to share it on their social media pages. For this, a website should have social media widgets for easy website engagement purposes. This will drive more organic traffic, more sales leads, and more virtual goodwill.
Mobile compatibility is an important factor in determining web traffic. If the website is not mobile responsive, that can reduce user engagement. Resize images, videos, fonts, and colors to suit all devices and platforms. This way your audience can engage from anywhere.
Using the best web design services means that the website should look seamless, clean, and easy. Therefore, Website engagement happens when the site aesthetics go as per plans. For instance, place links to blogs, and contact us at the right locations. Use heat maps to know how to catch their attention.
Instantly loading a website boosts customer satisfaction and increases web engagement. A delay can make the user bounce away and reduce the conversion rate. The tools like GTMetrix can help to get website speed suggestions and enhance user engagement and conversions.
Brand messaging indicates what your brand promises to its users. While creating a website always deliver the right message. Because that will resonate with your customers. A website engagement strategy that depends on the brand’s messaging can enhance the visibility of your business among customers.
Subsequently, one of the good website engagement ideas is to capture insights into the preferences of the target audience. You can find out customers’ interested content by conducting a survey. Certainly, the feedback from the users will help you to identify the areas where you need improvement for better website engagement.
Users always look for the stats or check out the social proof when they land on any website. Digital marketers use Reviews, star ratings, and testimonials to leverage their social presence. Most importantly, including social proof in your website design strategy develops trust. In other words, it helps your business to increase sales.
Website Engagement is a masterpiece in itself because this metric can come to life only when you handle web design well. If your web design has gained attention, that will lead to user engagement or web engagement. If you have focused on the points we have discussed above, we suggest you check whether your existing website has all these parameters. Further, if the website engagement is low, you can always approach our team. Our experts will identify the red flags in the website design and rectify them. If you want to power up your business, it is time to power up your website engagement strategies too.
