The Middle East is a fast growing region with great advancements in various fields. They are rich in cultural heritage and a popular tourist destination. And today it’s making many technological strides with increase smartphone usage. According to recent reports, more than 40% of smartphone users in Middle East use smart features in their devices, connect to the internet, play games and download apps. In such a scenario Mobile applications are a thriving place for developers despite economies that suffer from high unemployment and slow growth. Mobile apps function as quick fix and life savers where they depend on mobile apps for day-to-day activities like –booking cab, tracking location, ordering food, booking tickets etc.Souq for instance is called as Amazon of Middle East. From phones to tablets to TVs and other electronic devices, Souq.com allows users to browse and buy from more than 600,000 products through its app and website. Careem, It is a transportation network company in Dubai, with operations in 53 cities in Middle East and South Asia. The main objective of this popular cab booking service in MENA region is to simplify people’s lives through reliable urban transportation.
Mobile apps are required for the growth of any business, as they can get connected with the rest of the world in real-time. The focus in the Middle East needs to be on how to make the app more relevant to them, provide applications in the local language (Arabic), it should take into account the culture and ethnicity of the region, thereby providing them apps based on their needs.
Smarthatch Technologies is one such company based in the UAE working to develop and craft applications tailor made for your brand and company with minimum errors and maximum efficiency.