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Top social media gaints rumoured to integrate

Jan 28, 2019 POSTED IN BusinessDesignTech BY blogger
28
Jan 2019

Mark Zuckerberg, Facebook’s chief executive, plans to integrate the social network’s messaging services — WhatsApp, Instagram and Facebook Messenger — asserting his control over the company’s sprawling divisions at a time when its business has been battered by scandal.

“People want messaging to be fast, simple, reliable and private,” Facebook said in a statement. “We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks. As you would expect, there is a lot of discussion and debate as we begin the long process of figuring out all the details of how this will work.”

The move isn’t something that Facebook’s more than 2 billion users have been asking for. Stitching the apps together may increase data-sharing among the properties, helping Facebook identify users across the platform, and improve the ability to target ads to them.

For Facebook, the changes provide a better chance at making money from Instagram and WhatsApp, which currently generate little revenue even though they have vast numbers of users. Instagram has 1 billion monthly active users, while WhatsApp has 1.5 billion.