Mark Zuckerberg, Facebook’s chief executive, plans to integrate the social network’s messaging services — WhatsApp, Instagram and Facebook Messenger — asserting his control over the company’s sprawling divisions at a time when its business has been battered by scandal.
“People want messaging to be fast, simple, reliable and private,” Facebook said in a statement. “We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks. As you would expect, there is a lot of discussion and debate as we begin the long process of figuring out all the details of how this will work.”
The move isn’t something that Facebook’s more than 2 billion users have been asking for. Stitching the apps together may increase data-sharing among the properties, helping Facebook identify users across the platform, and improve the ability to target ads to them.
For Facebook, the changes provide a better chance at making money from Instagram and WhatsApp, which currently generate little revenue even though they have vast numbers of users. Instagram has 1 billion monthly active users, while WhatsApp has 1.5 billion.