Samsung’s Bixby Assistant is the red-headed stepchild of the personal assistant world and is largely considered an inconvenience by a number of Samsung Galaxy smartphone users. Now the company is hoping to bring Bixby out of the bad books, by launching an app portal in the United States and South Korea.

The new Bixby Marketplace features high profile portals for Google Maps, Spotify, iHeartRadio, NPR and Yelp, among others, Samsung says. “The Bixby Marketplace takes these customized experiences to the next level by offering easy access to a wide range of capsules that make Bixby more powerful, making it easier for users to tailor Bixby to suit their needs,”

Back in November, the company announced that it would finally be opening up the assistant to third-party developers with the release of Bixby Developer Studio. Those developers finally began to deliver on the promises of the company’s Viv Labs acquisition.

With the launch of Bixby marketplace, Samsung is hoping to get more developers on the Bixby platform and says it plans to unveil more later this fall at Samsung’s developer conference in San Jose, CA. Users in the US and Korea can start using the marketplace today.