It is safe to say that customers have evolved from the traditional times and so have their buying behavior, attitudes, and purchase preferences. And this has had an enormous impact on the way businesses are run today. At the same time, the advent and progressive development of technology have transformed lives of businesses and customers.

In the UAE and other Middle Eastern regions, e-commerce is growing at an unprecedented rate as customers spend a considerable amount of time on their gadgets. As a result of which they have opted to shop online instead of physically purchasing it in-store. And online shopping is further facilitated through flexible payment option in accordance with the preference of the customers. We have innovative transaction method such as Apple Pay wherein just a fingerprint scanning is needed to engage in a transaction and also other bio-matrices and facial detection technology such as the ‘Selfie Pay’ introduced by MasterCard uses facial detection. Another remarkable fact about the internet today is its capacity to tactfully capture the interests and wants of the customers. Once the customer has searched or purchased a particular product or service through the internet, this database is then remembered and used in the future to present to the customers’ products or services that are similar to their taste in terms of style, budget, brand etc. This thereby reduces the time and energy of the customers and saves the trouble to not have to search through an entire store. Hence, online shopping has an unseen force that attracts shoppers to unveil its services.

But with this drastic expansion of e-commerce, it places a huge responsibility on logistics and supply chain management. One of the important elements of online shopping is its speed and efficiency in delivering goods and services to the doors of the customers for this reason it becomes important to have a well-developed and efficient network of supply chain and an adequate transportation system which will enable them to reach out to the customers in no time. For this reason, UAE has succeeded in growing into a mature e-commerce hub in the Middle East by providing customers with brands international and regional merely a click of a button away.