OnePlus isn’t making a 5G phone for the money, the company told CNET in an interview. Instead, its first phone to access blazing 5G network speeds is part of the cult brand’s strategy to get a foot in the door as 5G develops over the next few years. OnePlus wants to be ready, alongside heavy-hitters like Samsung and Huawei, the world’s two largest phone-makers.

“The 5G product is not expected to equate to huge sales,” CEO Pete Lau said through an interpreter. “It’s still early stage. But by 2020 it could already be very different.” Lau added that the company plans to launch its first 5G phone “before the end of May.”

Pete Lau, CEO and founder of OnePlus, said: The pursuit of speed has defined the OnePlus DNA since OnePlus was founded five years ago. There’s no one more suitable than OnePlus to make a 5G smartphone. Our users are always eager to try new things and they are now ready to experience the next generation of connectivity and speed.

“In response, OnePlus has poured efforts into 5G research since 2016. Today, we stand poised to embrace the dawn of 5G.”

No further details about OnePlus’ 5G smartphone were announced, but earlier rumours claim it’ll be the firm’s most expensive smartphone yet, with a starting price of around £600 in Blighty.