Apple’s second big event of 2018 was held in New York today. Apple’s CEO Tim Cook took the stage at the Brooklyn Academy of Music after a video that praised New York. Cook teed off the event by talking about the Mac. He called it one of the world’s most essential creative tools and showed a bunch of photos of creative ways in which people use the Mac, which included pictures of people sitting on glaciers, offices, and deserts while using MacBook laptops. He revealed that the Mac now has an active install base of 100 million. Cook first spoke about the MacBook Air, calling it the most beloved notebook ever. Apple announced that the MacBook Air is finally getting a high-resolution Retina Display. The device now has a 13.3-inch display and no aluminium bezels. There is a black border around the display but the glass extends to the edge of the screen, as it does in MacBook Pro laptops. There is a FaceTime HD camera on top of the screen.
The new MacBook Air starts at $1,199, about $100 cheaper than the baseline MacBook computer, but more expensive than the last generation of MacBook Air, which started at $999. It’s available to order Tuesday and will be available for pickup Nov. 7.
The new iPad Pros eliminate the home button and incorporate Apple’s facial recognition technology, Face ID, that was introduced with the company’s iPhone X product line last year. It features the same edge-to-edge LCD display that Apple introduced with the recently released iPhone XR, and they come with 11- and 12.9-inch displays. The Pro is thinner than ever and comes with sharper edges.
The iPads run on A12X bionic chips, a notch more powerful than Apple’s high-end iPhone XS and XS Max smartphones. They ship with up to 1 terabyte of storage and trade out Apple’s typical Lightning port for a USB-C port, similar to high-end computers. The USB-C port will also let users connect accessories like digital cameras and high-resolution desktop displays to the iPad Pro. It does not have a traditional headphone jack, which means you will need an adapter to plug in your headphones. Pricing starts at $799 for the 11-inch model and $999 for the 12.9-inch model. Both models are available to order Tuesday and will arrive on Nov. 7.
Apple also updated its high-tech stylus, the Apple Pencil, as well. It now magnetically attaches to the tablet to charge wirelessly. It also has touch gestures for switching between digital drawing tools on the iPad.
There’s a new Mac Mini too. Aimed at professionals and creatives rather than your average computer user, the new Mac mini 2018 has had a hefty performance boost compared with the previous iteration. It features a quad-core 8th Generation Intel CPU with the option to upgrade to six cores. Apple claims that this equates to speeds up to five times faster than the previous iteration of the Mac mini. The memory has had a whopping upgrade, now with 2666MHz DDR4 SO-DIMM and support for up to 64GB of RAM. You also get up to 2TB of flash storage, which is a lot of space for even the most proactive of creatives. Apple claims the new Mac mini 2018’s SSDs are four times faster than what the previous generation offered. In terms of ports, it has Ethernet (10GB available), HDMI, a headphone jack, two USB-A and four Thunderbolt ports.