Apple is hosting an event on Monday at the Steve Jobs Theater on its campus in Cupertino, California, where it is expected to launch a television and video service.
Sources previously told that the company is targeting April for the launch of a streaming television service that will likely include subscription TV service. Apple often launches products and services in the weeks following an event. In its invitation to media, Apple did not specify the focus of the event and gave a single-line description: “It’s show time.”
The wording was a subtle nod to the “It’s Showtime” invites the company sent for its 2006 Special Event, which saw the announcement of, among other things iTV — an early peek at the product that would launch as Apple TV the following year.
Apple’s Worldwide Video Programming team is led by Jamie Ehrlicht and Zack Van Amburg two veteran Sony Television executives poached by Apple to serve as the company’s tastemakers in picking which new TV shows to purchase. Apple has also hired a number of other TV industry veterans, including Carol Trussell of Gaumont Television who joined Apple as its head of production. Other hires include executives from WGN, Amazon Studios, Universal Television, and more.
Apple has dozens of TV shows and movies in the works for its original content platform, although the service isn’t expected to launch with a full catalog when it’s ready due to production schedules.