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Highlights from the Apple Launch event

Sep 13, 2018 POSTED IN BusinessDesignLifestyleTech BY blogger
Sep 2018

The spectacular Apple Event of this month has come to an end where they have unveiled exciting ranges of the new iPhone X and the latest Apple Watch series.

The model with a 6.5-inch screen, the iPhone XS Max, is Apple’s biggest iPhone ever and will start at $1,099. Last year when Apple debuted its iPhone X, the starting price was $1,000. They also spend some time showing off their new Apple Watch, how it has evolved into a smart watch which is clearly health-related device.

iPhone XS and iPhone XS Max

The XS models are generally sped-up versions of last year’s iPhone X. Apple emphasized the phones’ advanced processor, durable glass and so-called Super Retina OLED display with a wide color gamut. Apple highlighted that the iPhone XS Max’s display was significantly larger than the 5.5in display of the old iPhone 8 Plus despite the two handsets being similar in size.

“Even if the screen on the iPhone X last year was larger some people who were on the Plus models missed the feel of a larger device which is exactly what the Max is addressing,” said Carolina Milanesi, an analyst at the consultancy Creative Strategies.

The camera’s algorithms detect people’s faces and bodies, and kick into instant red-eye reduction. Smart HDR can identify highlights and find shadow detail.

Apple XR

If the new Xs and Xs Max seem too expensive or not colorful enough, Apple’s got just the thing for you. The 6.1-inch iPhone Xr is between the size of an iPhone 8 and an iPhone 8 Plus, with a new LCD display that Apple calls Liquid Retina Display. The battery lasts an hour and a half longer than the iPhone 8 Plus, too. The Xr comes with lots of the bells and whistles from the iPhone X line—hello Face ID, goodbye home button—and it also has the A12 Bionic chip inside. It’s not quite as powerful as the Xs or Xs Max, but it’s still an upgrade from the iPhone X.

Also this one comes in all kinds of funky colors, like yellow, coral, and blue. It’s available for pre-order next month, and goes for $749.

Apple Watch Series 4

Apple introduced the Apple Watch Series 4, which it has designed to be more of a health aid.

It’s the first redesign of the company’s smart watch since it was introduced in 2015. The new watch is slightly thinner, but the black frame around the screen — what is known as the bezel — has been removed to create a larger display area.

The firm said the Watch Series 4’s usable screen was more than 30% larger despite the device itself having similar dimensions to its predecessor. This allows more information and shortcuts to be shown at once. It can also display electrocardiogram heart waveforms for the first time. This works via new sensors in its back and crown to allow owners to check if their heart has an irregular rhythm. In addition, the timepiece will automatically warn its user if it detects their heart is beating abnormally fast or slow during everyday use.

Apple said the app that provides these functions had been given “De Novo” clearance by the Food and Drug Administration – meaning that it is recognised as being an entirely new category of product that can legally be marketed in the US as being capable of providing health readings safely and efficiently.