Google is rolling out the new Discover feed on mobile. This will allow you to discover more information—and find more relevant information—right from the Google homepage before you’ve even searched for anything. Or at least that’s the plan.
Historically, the Google homepage has mostly been free of clutter. It’s comprised mostly of white space, with the Google logo front and center, and the all-important Search box at its core. But Google is now changing things up, at least on mobile.
In September, Google announced Discover. This is the new name for the Google feed, which hundreds of millions of people already use. Discover is a step up from the Google feed, with more topics and types of content, and new ways to personalize the experience.
In a nutshell, the Google homepage will now be populated with cards containing information Google thinks will interest you. This will be based on your search history and preferences, so Discover will evolve over time as you search for more things.
Unlike the old Feed, you can fine-tune Discover to show you more or less of a given topic. You won’t have to deal with cards showing up every time simply because you found a subject interesting once.
There’s no word yet on a wider launch (including international availability). Given Google’s strategy, it could be more a question of when you see Discover rather than whether it shows up in the first place. Info cards have been a mainstay of Google’s mobile experience for a while, and that isn’t likely to change in mobile browsers.