The BlackBerry Messenger app, better known as BBM, has shut down on Android and iOS, nearly six years after it launched to the tune of more than 5 million downloads in its first eight hours. 

The consumer version of the messaging service stopped operating yesterday , May 31, confirmed through the official BBM Twitter account, in an emotional message.

Launched in 2005, licensing rights for the service were acquired by Indonesia-based tech conglomerate Emtek 11 years later. For many years, BBM was considered BlackBerry’s (nee Research in Motion) strongest product, with some loyalists eschewing Android and iOS devices before it was finally ported over to those operating systems in 2013.

But competition ultimately proved too much. Technology and the world moved away from BBM and BlackBerry at large. The rewards, it seems, weren’t worth the resources.

It’s unclear how many people the death of BBM for consumers will affect. Since its launch in 2005, BlackBerry Messenger has experienced a rollercoaster ride of popularity.

But let’s be real, BBM has been doomed for a long time. Despite being released in Android and iOS, the service has continued to lose ground to current messaging giants like iMessage, Facebook, WhatsApp, and WeChat. Not even gimmicks and tricks could save BBM as its users fled to other platforms. BBM tried stickers,music, and yes, something called BBMoji. But none of it was enough.