Today corporate social responsibility is not a choice that companies have to make rather it has become an imperative for them. If we take a look at the social media community, it is growing rapidly every day. However, this rapid increase also calls for more surveillance and control on part of the social media managers to ensure that the ethical and moral protocols are being upheld and to prevent these platforms from being exploited for all the wrong reasons.

Facebook Messenger has received a lot of criticism especially last month for its inability to take any speedy action for the violation of its community standards. A group of civil rights activist, human rights and monitoring groups in Myanmar have criticized Mark Zuckerberg for his response to the spread of hate speech on the platform. Facebook was vigorously used medium to spread hateful propaganda during the Rohingya crises. The groups which have worked with Facebook to flag dangerous content, have revealed it took more than four days for the company to respond when the messages started circulating online during the crisis.

In response to this, Facebook has introduced a new tool that allows reporting conversations that violate standards on the Facebook Messenger app. In its latest version, the app allows us to flag the inappropriate message and choose a certain category such as harassment, hate speech, and suicide. Thereafter the complaint is reviewed by the team and adequately addressed. Earlier such kinds of features were only available on the Facebook website or the app. The review team as of now is said to cover 50 different languages.

This is just one step that Facebook has taken in upholding its responsibility and overlooking its community. However, in countries like India, Vietnam, Sri Lanka and Myanmar where there are communal and racial tensions, social media platforms like Facebook require extra vigilance.