Today, AI and its commonly cited subset of machine learning are common, especially in the business world. Most of us interact with AI in some form or another daily, but the truth is there are vast applications of the technology, from the mundane to the breathtaking. As AI and machine learning further proliferate, they are becoming an imperative for businesses that want to maintain a competitive edge.

Today, most customer interactions require human interaction, including email, social media conversations, telephone calls and online chat. However with AI, companies can automate many of these communications. By analysing data from previous communications, computers can be programmed to accurately respond to customers and deal with their enquiries. 

Another  advantage of AI is that it provides customers with personalised marketing, which in turn increases engagement, helps to enhance customer loyalty and improve sales. Also it is able to identify patterns in customers’ browsing habits and buying behaviour, thus enabling companies to craft highly accurate offers to individuals customers.

It may be bad news for recruitment companies, but AI is now helping businesses automate the recruitment of new employees. It is able to quickly sift through applications, automatically rejecting those which do not meet the company’s personal specification. This not only saves time (or money spent on a recruitment agency), but it also ensures that there is no discrimination or bias in the shortlisting process.