Shoelace by Google

July 13, 2019 Smart Blogs

Google has never made a successful social network, but you have to give the company some credit for never giving up. After the shutdown of platforms like Orkut, Google Buzz, and Google+ it appears that Google is testing out yet another social network, this one called Shoelace.

Developed by Google’s experimental Area 120 product development workshop, Shoelace is a hyper-local social networking app (available on Android and iOS) that aims to connect people based on shared interests in specific events and in-person activities. In short, Shoelace looks like a social network that encourages people to spend less time on their phones, and more time doing something, anything in real life.

As per the Shoelace’s official website, it is only available in New York City right now. The app asks users for their interests and then recommends a series of “hand-picked” local activities. These activities are called “Loops”. The users can also create their activities and invites others to join in.

The website notes that the app is great for people who have recently moved to a new city and don’t know many people but are looking to meet others. Although, as we noted earlier, the app is limited to New York City right now, the developers are planning to expand to other cities across the United States, but there is no time-frame on when that would happen.

“While our goal is to bring Shoelace to cities nationwide [United States], we’ve decided to focus our efforts on New York City at first,” Shoelace’s official website mentions. “This will help us determine what works and what doesn’t as we work to make the app available to more people.”

Along with the geographical restrictions, Shoelace is also invite-only right now, and the app has partnered with select communities.

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